Wednesday, February 19, 2014

Watch The Muppets in Toyota’s Superbowl advert

  • Watch The Muppets in Toyota’s Superbowl advert

    February 3rd, 2014 by Will McManus

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Here it is! While the eyes of America were fixed on the Seattle Seahawks beating the Denver Broncos in the Superbowl, Toyota unveiled its latest advert featuring former NFL player Terry Crews, the Toyota Highlander and the Muppets.
In true Muppets style, the advert certainly lives up to its title of ‘No Room For Boring’: featuring a cast of bingo players, carnival dancers and singing vegetables as well as Gonzo, Animal, Beaker, Kermit the Frog, and Pepe the King Prawn to name but a few.
Game Day wasn’t just about a single advert for Toyota, though – a collection of further TV spots told the story of the Muppets’ attempts to make it to the big game in their Highlander and encouraged the 100-million-plus viewers to interact with them on Twitter.








Here’s the full version of the ‘No Room For Boring’ song:


Muppets Highlander Superbowl advert Kermit the Frog
Muppets Highlander Superbowl advert Kermit the Frog and Terry Crews

Thursday, February 6, 2014

Toyota FT-1 sports car concept – your information hub

  • Toyota FT-1 sports car concept – your information hub

    January 29th, 2014 by Will McManus
The Toyota FT-1 sports car concept has been unwrapped at the Detroit motor show.

The Toyota FT-1 concept is Toyota’s Calty design studio’s vision of the ultimate sports car, and it is already being hailed as the symbol of Toyota’s design future. Indeed, the alpha designation ‘FT’ stands for Future Toyota.
The California-based team, which celebrates its 40th anniversary in 2014, has produced a car that embodies striking modern design. It also makes subtle visual references to Toyota’s sports car history, going back to the legendary 2000GT of 1967.
The racecar-like exterior expresses powerful performance through its pronounced front wings and sharply contrasting lines as well as the large air intakes and exhaust ports, while the retractable rear wing points to its aerodynamic qualities.
Bookmark this page, because we will be using it as a hub for all information and updates on the dramatic Toyota FT-1 concept sports car.
The FT-1′s front engine/rear-wheel drive configuration allows the cockpit to be set towards the rear of the car, creating classic sports car proportions while optimising weight distribution. The wraparound windscreen and side glass treatment are a clear nod to the design of the original Toyota 2000GT.
Inside, the ergonomics and cabin layout capitalise on the car’s low centre of gravity, maximising enjoyment for the driver. A delta-shaped display zone reinforces the feeling that the driver is at the heart of the action, fully connected to the car. This quality is enhanced by the Formula 1-style steering wheel and a colour head-up display that projects key information onto the windscreen, just above the wheel. The design pushes the A-pillars as far back as possible, to increase visibility when cornering.
Traditionally, Toyota’s design decisions have been driven by consensus among a large group of people. Yet for the FT-1 this process was streamlined as part of a company-wide movement to give Toyota products more energy and passion. This approach has been fundamental to the development of the FT-1, a concept that captures Toyota’s aim of creating cars that connect more deeply with customers on an emotional level and generate a more satisfying ownership experience.
CAN I DRIVE THE TOYOTA FT-1?
Yes, but only in the virtual world. The Toyota FT-1 concept car is a playable car in the PlayStation 3 game Gran Turismo 6.
The latest version of this iconic racing simulator has a free online update, which sees the concept become available as part of a unique seasonal event. Players who receive a bronze award or better in the FT-1 Challenge at the Laguna Seca track receive digital keys to the concept car and see it added to their virtual garage.
Drivers will also be able to purchase the FT-1 from the in-game Toyota dealership without having to complete the event.
WHAT HAS THE MEDIA SAID ABOUT THE TOYOTA FT-1?
The Toyota FT-1′s status as a show-stealer was confirmed by comments from the UK’s media.
Steve Fowler, editor-in-chief of Auto Express, put the FT-1 at the top of his list of best show cars in Detroit, describing it as the ‘undoubted star of the show’.
Jim Holder, editor of Autocar commented that it ‘embodies a sea change at Toyota’.
What Car? editor John McIlroy described the FT-1 as ‘a fabulous achievement.’
Richard Hammond in the Daily Mirror said the FT-1 is about ‘Toyota making cars that people will fall in love with’, while Top Gear colleague Paul Horrell described the concept car as a ‘serious, high-end sports car; beautiful, too.’
It wasn’t just the motoring press that reacted positively to the FT-1. Electrical product review site Pocket-Lint said the FT-1 was ‘definitely something to get excited about’, and technology site T3 hopes Toyota turns the concept ‘into a real car’.
WILL THE TOYOTA FT-1 EVER BE OFFICIALLY RELEASED?
Ah, the question we get asked more than any other. At this stage, the official line is that the FT-1 is not planned for series production. However, Kevin Hunter, president of Toyota’s CALTY design studio, made this comment to journalists at the Detroit motor show: ‘We always like to see our concepts as having a purpose.’
See high resolution images  on the FT-1 on the Toyota UK Facebook page.